Mix all the ingredients well. Butter a 13X9 dish very well. Add to pan and bake in a 350° oven for 25 to 30 minutes or once it springs back when touched. Remove from oven let cool. Flip onto a board. With a knife cut the edges on all sides.
Add red food coloring to make the shade of pink you prefer. Mix well it will be a bit runny but not much. Add to the top evenly add sprinkles and done!